Ana Bisciello

Scratching The Surface

Ana Bisciello
Scratching The Surface

Currently walking into the saturated blogosphere and I am already wondering how I’m going to uniquely distinguish myself in this new and stimulating marketplace...

Similar to this challenge, creating a name for the blog required some serious thought into what I wanted this platform to fully represent. Being a runner as well as an analyzer, both my legs and mind can wander into eternity, which is how I came up with the name Thoughts for Miles.” Running helps shift my focus to have a clear perspective on thoughts, ideas and even problems that I face both internally and externally. Essentially, my goal of this blog is to provide a new perspective for readers that help further stimulate conversations surrounding the content and core messaging in hopes it becomes relevant to their life.

This blog is not only meant to be for my Digital Marketing class, but rather a foundation for the evolution of content I will start to create. While reading, digesting and analyzing topics that will be proposed to me, I plan on utilizing my experience in the marketing field, education and life to support my opinion/perspective. I minored in Philosophy during my undergraduate degree, which has become a strength of mine while reading and analyzing data and content. Often times when I am writing certain pieces or creating reports, I always question the existence and essence of what is in front of me. I think that making the attempt to find the true essence of something or why/why not something exists or doesn’t, you can get a better understanding of the subject at hand as well as find a solution. I guess you can say I am determined to find the answer to any question presented to me.

In the same vein, what I like to do when contributing pieces of content is to leave readers with critical questions that will spark creative and innovative thinking. In the aforementioned, I would like to stimulate conversations that resonate with readers and those they are sharing these pieces with. Thus, signing off with questions will help to increase engagement as well as repeat visitors (marketing terminology – see what I did there :)).  

In a nutshell, that's the purpose of my blog which prompts me to ask: what was your purpose behind reading my blog today? Send me a note in the Contact section so I can learn more about you and your interests :)