Ana Bisciello

The Quick Start

Ana Bisciello
The Quick Start

The Quick Start: my new alter ego or my archetype?

This label, provided by the Fascination Advantage Report, can fall under both of those umbrellas. After reviewing the results of the assessment, I could attest that the feedback was spot on. The way I present myself to the world is how I want the world to view me. Knowing the role models I had as a child and even now, I aspire to embody the qualities they represent. I always had a strong desire to be someone that people view as a leader and a role model, both on and off the field. I think the way others describe me would align with how I would describe myself – a hardworking, creative, passionate and driven individual that always looks to break the glass ceiling.  

I can confidently say that this Quick Start archetype has always been instilled in me. Even when I was younger, I was an independent woman - you can even ask my mother. I was so independent in fact that when I lost my tooth, I didn’t even want the tooth’s fairy’s money - I gave it back. Talk about having the will to work for what you want.

Digressing, both primary and secondary advantages, innovation and alert, are nicely interconnected in the way that I strive to constantly think outside the box with urgency. As a realistic person, the ideas I generate are creative but attainable and goal-oriented. Whenever I am tasked with a project, the first thing I think about is how I am going to make it memorable and unique. I challenge myself to think differently to create ideas that will encourage others to open up to a new and unique perspective.  

Another quality that is associated with this archetype is the willingness to control. I can say that this stems from having trust issues - I have trust issues for several reasons but the number one reason for this is due to group projects. I have had terrible experiences with members that did not fairly contribute to tasks we had to accomplish. Their lack of involvement left me to stay up hours on end to complete the entire project.  After going through these experiences, I am accustomed to taking the reins and command myself as the leader. However, I would never want to abuse this control, so I allow myself to hear member’s thoughts and ideas to gain a better understanding of where they’re at. From there, I’ll delegate responsibilities that align with their strengths and create reasonable deadlines so that each member is held accountable.

This Quick Start archetype is critical in business, especially marketing, because you are constantly tasked to produce ideas that will help move the needle to achieve objectives. In my current position, I have the challenge of managing a business-to-business segment where I am constantly tasked to think of tactics that are unique and effective to generate leads. Simultaneously, I have to market a product that consistently stays the same to a niche segment – don’t you think this gets redundant after a while? I try to focus on positioning the product offering in a way that it is not portrayed as a want, but rather a need and this requires outside the box thinking. Not concentrating on what it does but rather creating a unique and memorable experience, will leave a lasting impact for the end-user. Like I said, this is constantly a challenge, but that’s how you become better.

Other Quick Starts, like Ameila Earhart, once said, “Never do things others can do and will do if there are things others cannot do or will not do.”   Always dare to be different today to be extraordinary tomorrow.